Taking a look at a few of the current modifications and developments in television and digital media.
With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, in addition to the increase of internet streaming platforms and short form video content, the way in which individuals are getting their information is also changing. People are increasingly turning towards internet news sources, instead of watching TV, to discover current worldly affairs. However, simultaneously, due to a constant circulation of information, people are coming to be overwhelmed by substantial amounts of content. In reaction to this, news companies are re-engaging viewers by making short form content that is more clear and simpler to follow. Nowadays it is common to see news channels that have sizeable followings on social media channels. This trend can be confirmed by the CEO of the fund that owns Euronews, for example. Using this method has been important for supplying individuals with dependable and authenticated news sources, in a form they can easily relate to.
In recent years, with the growth of digital content, the way in which individuals consume media has evolved significantly. For many years, traditional tv was the primary source of household home entertainment for the majority of people. Nevertheless, from the advancement of internet streaming services, many viewers are turning away from arranged television, particularly among younger people. Instead, worldwide media content analysis reveals that more people are buying memberships to streaming services, which strongly affirms the switch in audience intake practices. These services are popular for enabling individuals to watch the programs and films they want, whenever they feel like it. Those involved in the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would recognise the popularity of streaming platforms as a prominent media consumption habit among viewers today. These changes demonstrate the move towards user-controlled viewing more info interests in the market.
In the existing digital age, smart phones have become one of the most common devices that people are using to watch videos and gain access to media. Nowadays, many social media channels are offering limitless feeds of short, fast-paced videos, that are growing in popularity among mobile phone users. In fact, statistics show that that internationally, mobile content viewing is on the rise, showing that short form content is one of the fastest growing media trends right now. These platforms permit users to see a sequence of customised videos and react immediately, making these videos a lot more interesting and addictive than standard content. Short form videos are also being used more often for news and educational purposes, not just for home entertainment. Subsequently, this trend is shifting the way people are proactively looking for and expecting to get info, in a much faster, shorter and more functional format.